Notice: Snap’s promoting sources only publish viewers gender data for “feminine” and “male” end users, even so the figures posted for these demographics don’t generally incorporate up to the overall consumer figure, so percentages shown listed here might not sum to 100%.
The organization’s often revised viewers quantities propose that Fb Messenger’s ad access in Hong Kong was similar to 26.0 p.c of the whole inhabitants At first with the year.
Having said that, as we observed from the Facebook segment earlier mentioned, modifications inside the viewers get to figures released in Meta’s ad planning tools don't essentially correlate with overall modifications in its platforms’ active user bases.
Having said that, Meta has produced crucial improvements to just how its promotion methods report audience achieve data in excess of modern months – like producing important revisions to its base audience data for Facebook – so the figures demonstrated below might not be directly equivalent with figures printed within our previous stories.
To learn more about these adjustments, you should see this information, together with our complete notes on data.
Observe: Meta’s marketing assets only publish audience gender data for “woman” and “male” customers.
Having said that, Notice that LinkedIn’s marketing tools publish audience attain data dependant on total registered associates, as opposed to the month-to-month Lively people that sort The idea in the ad reach figures posted by most other social media platforms.
It’s imperative that you anxiety that these promotion attain figures tend not to automatically represent exactly the same point as regular Energetic consumer figures while, and there may be significant dissimilarities between the scale of YouTube’s ad viewers and its total Energetic user base.
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But Regardless of these caveats, Meta’s ad arrive at data nonetheless gives worthwhile insights into how Facebook use is evolving.
The 1st released figures are known as "advance estimates". The advance estimates incorporate the true growth of Total GDP and its key expenditure factors. When far more data turn into offered, the progress estimates will be revised.
Just just before we get to the full report, Here are several tips for additional reading, that can deliver extra context for our full list of Digital 2024 quantities for Hong Kong:
Having said that, it’s crucial to anxiety that these advertising and marketing access figures are usually not similar to the regular monthly Energetic consumers figures that Meta reviews in its Trader earnings bulletins, and so they really should not be interpreted as a result.